Part 2 of 4: Why an entrepreneurial innovator chose to stimulate demand for his automotive market solution with sustained PR & thought leadership building, years before he began advertising. And how the strategy reaped dividends for his business through acquisition and well beyond.

My agency Agility PR supported his business’s growth right through the Great Recession of 2009-2013 and out the other side. We were still there through eTag’s acquisition by ASSA Abloy in late 2014, when eTag became the software offering within the Traka...