Beware the Marketing Automatons – you cannot automate your way out of doing the hard thinking and high quality, incisive writing which articulates what makes your business, product or service special

Beware the Marketing Automatons – you cannot automate your way out of doing the hard thinking and high quality, incisive writing which articulates what makes your business, product or service special

The last year has been a great one if you are in the world of marketing automation. Most larger IT firms’ marketing departments have been talking about nothing else as they invest tens of thousands of pounds/Euros joining up CRM and websites’ CMS systems. I’ve seen...