by Josephine Carnell-Phipps | Mar 18, 2021 | Latest Content, PR Insights
Part 4 of 4: This is the last blog post of this series of 4, based on my latest interview of one of my longest standing clients. I’ve been working with Paul Smith since 2008 when his business, eTag, was still in start-up mode. My agency Agility PR supported his growth...
by Josephine Carnell-Phipps | Mar 8, 2021 | Latest Content, PR Insights
Part 3 of 4: Why an entrepreneurial innovator chose to stimulate demand for his car dealership key management solution with sustained PR & thought leadership, years before he began advertising. And how the strategy reaped dividends for his business. This is the...
by Josephine Carnell-Phipps | Mar 1, 2021 | Latest Content, PR Insights
My agency Agility PR supported his business’s growth right through the Great Recession of 2009-2013 and out the other side. We were still there through eTag’s acquisition by ASSA Abloy in late 2014, when eTag became the software offering within the Traka...
by Josephine Carnell-Phipps | Feb 21, 2021 | Latest Content, PR Insights
Building Brand Awareness, Brand Authority & Educating the Market is most cost effectively done through great Thought Leadership Content & PR Why an entrepreneurial innovator chose to stimulate demand for his automotive market solution with strong PR &...
by Josephine Carnell-Phipps | Jan 2, 2021 | Latest Content, PR Insights
Agility PR’s founding client invented the world’s first network camera in 1996, became the industry leader in the IP Surveillance market it created and was purchased by Canon Inc. in early 2015 for $2.8bn. Today it has annual sales in excess of £1bn and employs more...
by Josephine Carnell-Phipps | Dec 15, 2020 | Latest Content, News, PR Insights
Agility PR’s founding client invented the world’s first network camera in 1996, became the industry leader in the IP Surveillance market it created and was purchased by Canon Inc. in early 2015 for $2.8bn. Today it has annual sales in excess of £1bn and employs more...
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