Enterprise IT
OneDeploy
Creating a distinctive content-led website to establish thought leadership in Windows deployment
IT services company and OneDeploy’s parent organisation Centrality was founded more than 20 years ago to provide highly reliable technology solutions to medium and large businesses. Founder Mike Davies saw a need for a better way of upgrading numerous legacy servers, desktop PCs and mobile devices to new Windows Operating Systems, or deploying selected operating systems across new hardware, the vision behind what became OneDeploy.
Building a content-led website
During the first half of 2017, Agility PR was commissioned to lead a complete refresh of the external communications and website content for OneDeploy, designed to ensure the technical audience likely to be interested in their Windows deployment solution could quickly understand the key elements of the offering and its differentiators.
Work began with a full technical and content audit of the existing site in collaboration with website design partner CorSolv, who also assisted with SEO for the new site. Agility PR rewrote the entire site, centring content on a section called “Our Solution” describing key features, while IT management and business benefits were detailed in a “Why OneDeploy?” section.
We overlaid this core written content with two directed videos: a high-level company overview, and a more detailed ‘under the bonnet’ piece for technical decision-makers.
Developing substantial thought leadership content
With this content completed, Agility PR built OneDeploy’s thought leadership, news and social content, creating a dedicated Insights section to showcase brochures, white papers, news releases and social mentions, writing a new white paper and managing its design to differentiate OneDeploy from key competitors.
Agility PR also set up a managed Twitter service and worked up ‘news jacking’ style press releases for the website’s Insights page and IT trade media, along with customer win releases promoted via social channels and directly to trade media.
The results
In under six months, Agility PR totally transformed OneDeploy’s website from a place with few visitors and no engaged prospects, to one conveying the right messaging clearly and concisely, using video as well as technical and business benefit-led written content. The Insights section put the site in a position where, with continued investment, it could expect to easily add a mix of dynamic content from news stories to white papers and social mentions.