PR Services
A strategic marketing partner, not a press-release shop.
Every client engagement starts with the same basic questions: what do you need your target audience to know about you and what evidence needs to be given to them to persuade them that you have the right products, skills, knowledge and expertise to help them to be more successful and efficient.
Flagship service
Market Research-led Thought Leadership Campaigns
Original research is the single most effective marketing asset a B2B technology company can own. It makes you the source rather than just another commentator, gives journalists a reason to reference your brand, and generates brand awareness, engagement and MQLs for an average of two years after you’ve commissioned the study.
We handle the whole market research-led campaign: finding the right research agency, making sure they can reach the target audience you need to reach and impress, designing your survey so it delivers the right blend of business intelligence and insight which feeds your thought leadership campaign, helping highlight the most eye-catching findings, and building the campaign which maximises media coverage and leads for years to come.
What it produces
- Multiple statistics and insights about your target market which no competitor or analyst owns
- An evergreen report worth downloading and citing
- Up to 10 news angles
- Springboard for a library of thought leadership articles, vlogs, even video vox pops for consumer studies
- Basis for dedicated industry presentations
- Evidence to reinforce sales pain points to cede into sales presentations
- Strong material to support your AI Visibility
PR and AI Visibility
PR Integrated with AI Visibility
Together we now offer an integrated PR and AI Visibility Service. Agility PR leads on the message, the stories, the content and the media relationships. Optimistics adds AI visibility research, SEO planning, optimisation briefs and measurement. Each discipline makes the other work harder for you.
The result is one joined-up plan that hones your message and your content, gains regular, Tier-1 traditional media coverage and builds your presence on the LLMs at the same time.
The rest of the work
Positioning & PR strategy
Most tech firms are able to describe what they’ve built but struggle to explain why it matters to anyone who isn’t already a customer. We fix that first by helping you gather and articulate the primary audiences you need to reach, the product or service claims you must land, and the proof that you deliver.
Your PR strategy must be a short yet comprehensible one-pager you can understand and argue with, not a 100-slide deck nobody reads or understands.
Thought leadership
A thought leadership content programme without clear expression of your tech expertise and/or domain knowledge will not work. So, we work closely with your chosen senior executives to find the positions that they are genuinely willing to defend, and the tech and market expertise pools which they want to expose. It’s critical to be able to shine a consistently strong spotlight on your leaders’ take on the direction and challenges of the market you serve, explaining where you fit into the shifting market ecosystem.
Editors publish arguments. They ignore summaries of what everybody already agrees on.
Sector-based campaigns
Campaigns aimed at the sectors of the market which are most likely to buy your product or service, with a little persuasion. The key is to identify that market’s obsessions, most urgent pain points, and readiness for change. Develop content which taps into that intelligence and presents your product or service as a valuable solution in that context.
Media & analyst relations
Day-to-day press office, proactive writing and pitching of news stories, executive briefings of editors and analysts, planned features commentary programmes, all based on high quality content which meets audience requirements.
Launches, funding & milestones
The set-piece moments: product launches, funding rounds, acquisitions, partnerships, regulatory approvals. Planned properly, embargoed properly, and framed as something a reader cares about rather than an internal milestone.
Messaging & spokesperson coaching
Message frameworks that survive contact with a real journalist, and preparation for the executives who have to deliver them, including the questions they would rather not be asked.
Industry Awards Submission Service
Identify your most valuable industry, enterprise tech, business and/or sector awards. Help you select the right award categories. Read and answer criteria questions closely and succinctly. Support entries with the right proof in the right format: written success stories, testimonial letters, video case studies.
EMEA Hub Agency
Agility PR has built a strong network of like-minded B2B tech-focused PR agencies that can help you build your brand right across EMEA. The network was hand-picked during an 8-year period when Agility PR was lead PR agency for IP video market leader Axis Communications as it expanded rapidly into a global player. Many of those partner agencies are still owned and run by the same founders; others have sold to larger groups but retain managerial independence, and all remain results-driven, only now faster and better resourced.
Agility PR is well placed to serve as both your PR delivery agency in the UK & Ireland, and Hub Agency for managing your network of partner agencies across EMEA: ensuring selected agencies are fully briefed and onboarded against a signed-off PR proposal and region-by-region budgets, monitoring quarter-by-quarter deliverables, providing your messaging matrix, vetting media targets, defining content partnership budgets and priority actions country by country, and providing a central point of contact and billing hub for your marketing team and EMEA spokespeople.
Sector focus
Where the experience is deepest
Fintech
From WealthTechs and AdviserTechs, to AI-driven ESG scoring and carbon accounting solutions, we understand and promote the technologies changing how money is managed, invested and moved. We turn complex tech-led propositions into stories that matter to financial advisers, fund managers, asset owners and the financial trade press – all grounded in hard evidence, rather than hollow claims of market disruption.
Paytech
We understand the payments world from acquirers to issuers, ISOs, PSPs, PTS terminal vendors and SoftPOS innovators, and the topics which matter to paytechs: from embedded payments to stablecoin, A2A transfers, wallets, MPoC standards movements, cross-border payments and neobank-led innovation. We help paytechs engage in the industry topics driving adoption of their vision, products and platforms.
Pensions
Full disclosure: we worked to ensure pensions and adviser platform tech innovator Dunstan Thomas had exponential share of voice for over 20 years. No surprise then that the business was sold, in the pandemic, for 10x EBITDA to Curtis Banks, and is now part of Nucleus Financial plc. We have also helped launch and promote hybrid, DC and CDC pension products for the likes of SpirePS, TPT Retirement Solutions and Arboreum Pensions, respectively.
Physical Security
A founding Agility PR client was the inventor of the world’s first network camera, Axis Communications – their lead agency for over 10 years, helping this market maker position itself as the IP video market leader across EMEA. We have also worked for VMS market leaders Milestone Systems and Axxonsoft, IP video specialist Veracity, and image fusion pioneer Spectral Edge, acquired by Apple just six months after we began working with them.
AutomotiveTech
B2B tech suppliers selling into the automotive market including corporate fleet management, franchise and independent car dealerships, service and PDI centres.
BetTech
B2B suppliers and platforms to the igaming, sportsbook, casino and esports operators.
Cybersecurity
B2B software, managed security services providers and consultants.
How engagements run
Involved end to end
The person who plans the programme is the person who runs it. That is the whole operating model, and it is why the client list stays deliberately short.
Weeks 1–3: Position
Interviews with your leadership and, where useful, your customers and target journalists. Output: an agreed position and a written plan.
Weeks 3–10: Build the evidence
Research fielded, report written, messaging and spokespeople prepared, assets produced. The unglamorous phase that determines everything after it.
Ongoing: Campaign & press office
Campaigns designed to increase share of voice as well as to prove sector knowledge and/or tech expertise, often communicating via key influencers such as your target trade media and key industry analysts. But also designed to achieve AI Overview and other GenAI platform citations. Results reviewed quarterly to ensure we are increasing share of voice in the right places and landing your vital messages, proof points and, ultimately, securing better qualified and educated sales leads.
