GaiaLens

The challenge: To fine tune GaiaLens’ corporate messaging and then launch the company, differentiating its ESG data collection and scoring offering from much larger, more established competitors while establishing GaiaLens as thought leaders in ESG measurement for institutional investors.

What we did: Agility PR developed a market research-led thought leadership campaign to raise GaiaLens’ profile with senior decision-makers at the largest asset owners across the US and Western Europe, partnering with Beresford Research to secure complete responses from 200 Chief Investment Officers and other senior investment decision makers on both sides of the Atlantic.

The result: The campaign garnered 73 pieces of valuable coverage within the 12-month launch campaign period, and the management report was downloaded 75 times by December 2022. GaiaLens received a Highly Commended badge in Pensions Expert’s Pension and Investment Provider Awards for ESG Data Provider of the Year, and won the Rising Star Award in the National Start Ups Awards 2022 for the London & the East of England region.