Fintech · Paytech
Mypinpad
Building brand and engagement through consistent, high quality thought leadership articles and white papers
The challenge: Mypinpad is an innovative pioneer in the SoftPOS space. However, when Agility PR began working with Barry Levett, CEO of Mypinpad, in late 2023, it was clear that marketing budgets were tight, although the business was growing well, selling its MPoC-certified SoftPOS platform to an array of neobanks, acquirers, PSPs and traditional banks around the world.
What we did: Agility PR began working with Barry in November 2023 to scope the first few thought leadership pieces, run out as full articles via his own LinkedIn page and promoted with judicious hashtags and eye-catching imagery on monthly LinkedIn posts.
The result: Agility PR has provided a highly reliable, high quality stream of thought leadership content based on regular monthly CEO briefing calls, including a 6,000-word white paper published via Mypinpad’s website which has gained over 150 downloads and counting.