Physical security · imaging tech
Spectral Edge
Launching Spectral Edge’s patented RGB + NIR fusion software Fusion Core into the professional security market
The challenge: To launch Spectral Edge-patented RGB + NIR fusion software Fusion Core into the professional security market in the UK and USA.
What we did: Agility PR took an in-depth technical brief from the CTO and COO of Spectral Edge, used it and further research to develop a 2,500-word technical white paper, designed up as premium content for gated download as a potential sales lead generator and technical differentiation tool. The white paper was used to brief key industry analysts and served as the destination for click-throughs from banner ads in key security trade publications, alongside a Product Focus article and a double-page Q&A corporate profile placed in security trade titles.
The result: Successful market penetration enabling senior technical audiences to quickly grasp the differentiators of this offering, and providing a springboard for successful business development meetings with camera vendors and chip manufacturers alike. Spectral Edge was acquired by Apple in the final quarter of 2019.