Axxonsoft

The challenge: With EMEA network partners in Spain and Germany, manage the PR aspects of Axxon’s official launch into Western Europe.

What we did: The Agility PR Global Network provided proactive public relations services to Axxon during a nine-month project spanning simultaneous launches in Spain, the UK and Germany.

The result: 14 editor briefings, 10 press releases and 6 by-lined articles generated 69 pieces of coverage across the three countries, with an Advertising Value Equivalent of £127,650 against a total budget of just £23,000.