Blog
Opinions, News, Discussions, PR Insights, Best Practice Thinking
Dialogue with peers across the marketing world, our honest views on where marketing & PR content best practice is heading. The best place for PR insights.
-
How to build AI Visibility
Read the piece: How to build AI Visibility Watch the vodcast: How to build AI VisibilityWhy combining GEO with traditional PR programmes extends the reach and impact of your content, with insight from Laurence Knopf of Optimistics.
More content
-
What marketing content will best support your company’s growth in 2023?
Director of Agility PR, Miles Clayton, discusses whether it’s still worth writing content for trade media in 2023. Contact Miles: Miles@agilitypr.co.uk LinkedIn – https://www.linkedin.com/in/miles-clayton/ Twitter -…
-
In conversation with the Editor of Security Matters and Fire Safety Matters Brian Sims
Earlier this year, I managed to catch up with my long-standing media colleague and friend Brian Sims (in picture) who’s now the Editor of Security Matters…
-
Key Trade Magazine Editor calls for “more insight led copy linked to market research findings”
I asked Brian Sims, Editor of both Fire Safety Matters and Securiy Matters, about the challenges he faces on a day-to-day basis and how he manages…
-
Avoid ‘blanket’ distribution of feature articles. Write for our specific needs, says Brian Sims in Part 3 of my series of posts on Serving the Media Better
“The best journalists are the ones that are not just excellent writers, but also hugely passionate about the topic they’re writing about.” Media Relations remains a…