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Opinions, News, Discussions, PR Insights, Best Practice Thinking
Dialogue with peers across the marketing world, our honest views on where marketing & PR content best practice is heading. The best place for PR insights.
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How to build AI Visibility
Read the piece: How to build AI Visibility Watch the vodcast: How to build AI VisibilityWhy combining GEO with traditional PR programmes extends the reach and impact of your content, with insight from Laurence Knopf of Optimistics.
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Servitization: How does it work and what benefits is it bringing to product businesses alike?
Part 1 of 8: This is the first blog post of this series of 8, focussing on ever-present topics impacting the technology world. The Servitization Journey…
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7 Key Learning Points from my interview with longstanding client – Traka Automotive’s Paul Smith
Part 4 of 4: This is the last blog post of this series of 4, based on my latest interview of one of my longest standing…