Physical security · IP video
Axis Communications
Helping Axis Communications grow from challenger to global network video market leader
The challenge: To educate the predominantly analogue CCTV market in the UK on the merits of moving to IP surveillance, and to position Axis as the market leader in professional network video.
What we did: Agility PR delivered a high energy PR programme of thought leadership, case studies, news, media relations and product reviews, later extending to vertical sector campaigns, promotion of the AXIS Academy channel training programme, and support selecting and briefing local PR agencies across EMEA.
The result: Over a relationship that ran from 2003 to 2017, Axis evolved from an emerging challenger into the global market leader in network video surveillance, with Agility PR averaging 34 pieces of trade coverage a month in 2008.