Climate tech · transport
Mobilityways
Promoting a brand new zero-carbon commuting brand
Mobilityways had just launched a service able to calculate the Average Commuter Emissions Level (ACEL) of workforces by collecting real-time ‘travel to work’ data from workers via its mobile app, helping employers stimulate greener commuter choices and report ACEL improvements against Scope 3 audits.
What we did
Miles Clayton worked with both the commercial director and communications manager of Liftshare to agree a comprehensive news content package designed to optimise media coverage for Mobilityways’s very first ‘Commuter Census’, an online survey sent to more than 350,000 of its free mobile app users during April 2021.
Agility PR produced four different news stories: the first linked directly to the National Census 2021, completed a month earlier, which had missed an opportunity to capture post-pandemic commute intentions. The second was aimed at directors and senior management of medium and large-sized companies, the third targeted sustainability chiefs of public and private sector enterprises, and a final version obtained East Anglia regional coverage as Liftshare is a significant employer in Norwich.
Having gained approval on these press release versions, Agility PR advised on obtaining early evidence and third-party commentary from early adopter clients, writing up customer quotes and a mini case study for two major public sector customers to strengthen the story.
The result
Highlighted coverage included regional business director magazine UK Director Magazine and HR trade titles the HR Director and HR News. A total of 14 pieces of news coverage were logged by mid-May when this media outreach campaign ended.
“Miles Clayton provided a good deal of useful free advice around how to approach a market research-led PR campaign to support the launch of Mobilityways’s planned launch back in November 2020. This helped inform the work we did to create our Commuter Census. We were impressed with how quickly Miles was able to make sense of the myriad of findings we gathered, turning them into newsworthy stories which formed the platform for useful, highly targeted media coverage for our new brand.”
Basil Choudhry, Commercial Director, Mobilityways