Cybersecurity · insurance
SSIC
Building a thought leadership platform to launch an insurance market product
In January 2018, Agility PR won a PR campaign and thought leadership pitch to work for US-based firm Secure Systems Innovation Corporation (SSiC) on the launch of X-Analytics (a market-leading framework for measuring and putting a dollar value on an insured’s cyber risk exposure) into the London insurance market.
What we did
Work has included making recommendations for keynote speaking platforms in London and working together with SSiC’s US-based marketing team to design and execute a thought leadership market research project, working with Insurance Post to gather market insights. Insights gleaned from this research provided useful business intelligence and were also used by Agility PR to create a highly newsworthy press release which gained positive insurance trade coverage.
Agility PR went on to design, research and write a selection of thought leadership articles, adapted to create a downloadable ‘Guide to Building Healthier Cyber Risk Insurance Books of Business’.
Results
X-Analytics has already been licensed to AIG, and recently embedded into Unisys within its subscription-based cyber security service TrustCheck, with further significant deals with global insurers and reinsurers expected to close.