Cybersecurity · insurance
SSIC
Building a thought leadership platform to launch an insurance market product
The challenge: Use B2B content marketing to build a thought leadership platform to support the product launch strategy for X-Analytics into the UK market.
What we did: Agility PR used a thought leadership market research project and keynote speaking opportunities to gain business intelligence and create high profile press release and thought leadership content.
The result: Gained positive insurance trade coverage, and created a downloadable ‘Guide to Building Healthier Cyber Risk Insurance Books of Business’, which was licensed to AIG and embedded into Unisys.