Leading a high impact three-country launch into Western Europe for Axxonsoft
The challenge: With an EMEA network partners in Spain and Germany, manage the PR aspects of Axxon’s official launch into Western Europe.
What we did: Together, the Agility PR Global Network provided proactive Public Relations services to Axxon during a nine month project.
The result: 14 editor briefings; 10 press releases and 6 by-lined articles, generating 11 pieces of quality coverage in the first month of media activity, rising quickly to 32 pieces of coverage. Total coverage across the three countries during the launch period was 69 pieces, with an Advertising Value Equivalent of £127,650 against a total budget of just £23,000.