Developing Thought Leadership

Building a thought leadership platform to launch an insurance market product

In January 2018, Agility PR won a PR campaign and thought leadership pitch to work for US-based firm Secure Systems Innovation Corporation (SSiC) on the launch of X-Analytics into the London insurance market.

X-Analytics is a market-leading framework for measuring and putting a dollar value on an insured’s cyber risk exposure into the UK.

Work has included making recommendations for keynote speaking platforms in London and working together with SSiC’s US-based marketing team to design and execute a thought leadership market research project working with Insurance Post to gather market insights.

Insights gleaned from this market research provided useful business intelligence but also were also used by Agility PR to create a highly newsworthy press release which gained positive insurance trade coverage.

Agility PR went on to design, research and write a selection of thought leadership articles which were written for media placement and adaptation to create a downloadable ‘Guide to Building Healthier Cyber Risk Insurance Books of Business’.

The Guide is due to be launched to the UK insurance and insurance broker trade media in the Autumn.

X-Analytics has already been licensed to AIG, and recently embedded into Unisys within its subscription-based cyber security service TrustCheck. Further significant deals with global insurers and reinsurers are expected to close before year-end.

Building a thought leadership platform