Using thought leadership to support an IT rebrand in the energy sector

Using thought leadership to support an IT rebrand in the energy sector

Sector: Technology PR, IT PR

The challenge: Following a rebrand, raise the profile of Genstar4 in the energy market through B2B content marketing, primarily through a social media strategy and using the company’s core website.

What we did: Agility PR delivered two issues-based content pieces per month, highlighting a range of issues and industry events. These also fed the clients’ social media accounts, helping to build the new brand’s profile and engagement among existing and prospective customers.

The result: Helped to build consistent thought leadership and powerful authority in a competitive market.

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