Case Study Dunstan Thomas Energy

Using thought leadership to support an IT rebrand in the energy sector

Using thought leadership to support an IT rebrand in the energy sector

The challenge: Following a rebrand, raise the profile of Genstar4 in the energy market through B2B content marketing, primarily through a social media strategy and using the company’s core website.

What we did: Agility PR delivered two issues-based content pieces per month, highlighting a range of issues and industry events. These also fed the clients’ social media accounts, helping to build the new brand’s profile and engagement among existing and prospective customers.

The result: Helped to build consistent thought leadership and powerful authority in a competitive market.

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