Using thought leadership to support an IT rebrand in the energy sector
Sector: Technology PR, IT PR
The challenge: Following a rebrand, raise the profile of Genstar4 in the energy market through B2B content marketing, primarily through a social media strategy and using the company’s core website.
What we did: Agility PR delivered two issues-based content pieces per month, highlighting a range of issues and industry events. These also fed the clients’ social media accounts, helping to build the new brand’s profile and engagement among existing and prospective customers.
The result: Helped to build consistent thought leadership and powerful authority in a competitive market.