Creative PR campaigns to gain customer insights and re-position Dunstan Thomas as an expert in financial consumer digital engagement
Sector: Financial PR, Technology PR, IT PR, Pensions PR
The challenge: Inform the market about Dunstan Thomas’ developed capabilities and expertise in customer engagement.
What we did: Agility PR delivered two market research-led PR campaigns, focusing on Millennials’ and Baby Boomers’ attitudes towards financial habits, taking financial advice and use of technology. The results highlighted the importance of digital customer engagement for investment and pensions providers, platforms and wealth managers.
The result: The PR campaigns highlighted Dunstan Thomas’ expertise in digital engagement and transformation projects and generated significant new orders, driving the business into territory previously occupied only by very large technology platform players.