Automotive Market Expertise
Agility PR has been working with technology players serving the automotive sector for over 10 years. This means we’ve been reading and writing about all the trends impacting vehicle manufacturing, sales and fleet management.
One thought leadership brief we have is looking quite specifically at technology-driven trends affecting car dealers – everything from Mobility as a Service, to new emission standards, switching away from diesel towards AFVs, the rise of PCP selling, big data-led auction houses, prospects for autonomous driving, the car hacking and jacking threat and much more.
During this time, we’ve looked after marketing, PR campaigns and thought leadership content creation for long-term key management system provider to car dealership world Traka Automotive.
Our brief has grown from being news, PR and media relations-only, to LinkedIn connection building, Trade Media Buying and advertorial negotiation, as well as thought leadership article creation, corporate and customer case study video content development and production and written PR case study creation, media promotion and collateral building.
During 2018, we helped launch fleet management software start-up ODO (part of DRIVE Software Solutions). Work included a six month engagement to write and sell-in thought leadership content designed to secure coverage in the financial director/accountancy, HR director and SME business owner/entrepreneur trade media as well as the core fleet management trade media. More than a dozen high profile placements of articles were generated in the period and strong news coverage was also secured for the launch itself.