Building a customer base through thought leadership
Sector: Automative PR, Technology PR
The challenge: Use B2B content marketing to build a thought leadership platform to support the product launch strategy for a new cloud-based fleet management software suite.
What we did: Agility PR provided six high-quality thought leadership pieces highlighting ODO’s understanding of fleet management issues and promoting new modules.
The result: Achieved consistent, high-profile coverage in fleet, financial director and HR management trade media to help build a subscriber customer base following launch.