Building a customer base through thought leadership

Building a customer base through thought leadership

Sector: Automative PR, Technology PR

The challenge: Use B2B content marketing to build a thought leadership platform to support the product launch strategy for a new cloud-based fleet management software suite.

What we did: Agility PR provided six high-quality thought leadership pieces highlighting ODO’s understanding of fleet management issues and promoting new modules.

The result: Achieved consistent, high-profile coverage in fleet, financial director and HR management trade media to help build a subscriber customer base following launch.

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