Building a thought leadership platform to launch an insurance market product
Sector: Financial PR, Technology PR
The challenge: Use B2B content marketing to build a thought leadership platform to support the product launch strategy for X-Analytics into the UK market.
What we did: Agility PR used a thought leadership market research product and keynote speaking opportunities to gain business intelligence and create high profile press release and thought leadership content.
The result: Gained positive insurance trade coverage, and created a downloadable ‘Guide to Building Healthier Cyber Risk Insurance Books of Business’, which has already been licensed to AIG, and embedded into Unisys, with further significant deals with global insurers and reinsurers anticipated by year-end.