Sales through PR campaigns for Traka Automotive
Sector: Automotive PR, Technology PR, Security PR
The challenge: Build a strong thought leadership profile for the new Traka Automotive division following acquisition of eTag key security technology.
What we did: Agility PR planned and delivered a fully integrated PR marketing programme including online and hard copy magazine advertising, direct marketing and editorially-led thought leadership content writing and marketing, including regular thought leadership and case study content in leading sector publications.
The result: The successful campaign helped Traka Automotive to exceed its aggressive sales targets, and the business more than quadrupled in size in two years.