Cyber Security Market Expertise
Agility PR founder Miles Clayton has a more than 20-year pedigree in the cyber security space having worked for vulnerability assessment and penetration testing services player Defcom Information Security.
Defcom was taken over by NetSec within days of Agility PR setting up and so NetSec became an early client. NetSec was then swallowed by MCI in 2005 and was subsumed into Verizon Business becoming part of the telecoms goliath’s managed security services offering from 2006.
Agility PR has recently re-entered the cyber security world, working for US-based firm Secure Systems Innovation Corporation (SSiC) on the launch of X-Analytics into the UK insurance market. X-Analytics is a market-leading framework for measuring and putting a dollar value on an insured’s cyber risk exposure into the UK.
Work has included making recommendations for keynote speaking platforms in London and working together with SSiC’s US-based marketing team to design and execute a market research project working with Insurance Post to gather market insights.
Insights gleaned from this survey provided useful business intelligence but also was used by Agility PR to create a highly newsworthy press release which gained positive insurance trade coverage.
Agility PR went on to write a selection of thought leadership articles which were designed for media placement and adaptation to create a downloadable ‘Guide to Building Healthier Cyber Risk Insurance Books of Business’. This work is ongoing at time of writing. The Guide is due to be launched to the UK insurance and insurance broker trade media in the autumn.
X-Analytics has already been licensed to AIG, and recently embedded into Unisys within its subscription-based cyber security service TrustCheck. Further significant deals with global insurers and reinsurers are expected to close before year end.