Insurance Market Expertise

Insurance Market PR Expertise

The insurance industry has been late to adopt new ways of working. Some of the arcane practices of Lloyds of London illustrate long-held resistance to change most visually. However, there is no doubt that the pressure is firmly on London to adapt rapidly or lose market share.

The London Market Target Operating Model (TOM) is the digital platform which begins to move the broker-underwriter ‘box’ conversations online, potentially reducing the paper trail, speeding up transactions and reducing costs.

We’re also seeing new insurance lines of business expanding as a result of technology – none more so the cyber liability insurance which is a market that Agility PR has developed a particular specialism in.

PR campaign for SSiC

Agility PR recently won and led a six month PR campaign and thought leadership project to support the UK launch of US-based X-Analytics by SSiC.

X-Analytics is a market leading framework for measuring and putting a dollar value on an insured’s cyber risk exposure into the UK. Work included making recommendations for keynote speaking platforms in London and working together with SSiC’s US-based marketing team to design and execute a market research thought leadership project working with Insurance Post to gather market insights.

Insights gleaned from this survey provided useful business intelligence but also was used by Agility PR to create a highly newsworthy press release which gained positive insurance trade coverage.

Agility PR went on to write a selection of thought leadership articles which were designed for media placement and adaptation to create a downloadable ‘Guide to Building Healthier Cyber Risk Insurance Books of Business’. This work is ongoing at time of writing. The Guide is due to be launched to the UK insurance and insurance broker trade media in the autumn.

X-Analytics has already been licensed to AIG, and recently embedded into Unisys within its subscription-based cyber security service TrustCheck. Further significant deals with global insurers and reinsurers are expected to close before year end.

Read the full case study..