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Opinions, News, Discussions, PR Insights, Best Practice Thinking
Dialogue with peers across the marketing world, our honest views on where marketing & PR content best practice is heading. The best place for PR insights.
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How to build AI Visibility
Read the piece: How to build AI Visibility Watch the vodcast: How to build AI VisibilityWhy combining GEO with traditional PR programmes extends the reach and impact of your content, with insight from Laurence Knopf of Optimistics.
More content
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Vodcast #5: Ged Carroll, Brand Building & Activation Specialist
A conversation on how agency bosses and marketing specialists are navigating the rise of Generative AI in their client work.
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Vodcast #4: Laurence Knopf, Client & Optimisation Director
Why GenAI is reducing click-through rates to business websites, and how publishing deeper, more original content can boost AI visibility.
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Vodcast #3: Steve Earl, Partner, BOLDT BPI
How the concept of earned media has expanded to encompass advocacy, lobbying and integrated influencer networks in the Gen AI era.
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Building your Brand through Thought Leadership. An Agility PR Case Study: SoftPOS leader Mypinpad
This video details how Mypinpad’s CEO Barry Levett sees Thought Leadership content within the context of market leadership positioning, brand building and Generative Engine Optimization (GEO)
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Vodcast #2: Sarah Lafferty, Co-founder, Round Earth Consulting
Why customer advocacy is gaining ground in the content marketing mix as Gen AI reshapes the landscape.