Agility PR #3 Vodcast Steve Earl BOLDT BPI

As part of my latest series of vodcasts with PR and Digital Marketing Agency bosses focusing on the implications of the rise of Gen AI and GEO (Generative Engine Optimization), I spent a fascinating 40 minutes with Steve Earl, Partner of corporate and public affairs agency BOLDT BPI. We focused on discussing how the concept of Earned Media has expanded considerably to encapsulate all types of advocacy work extending to government lobbying and building networks of like-minded influencers within fully integrated comms strategies and comms delivery plans.