by Sam | Oct 2, 2025 | Video
As part of my latest series of vodcasts with PR and Digital Marketing Agency bosses focusing on the implications of the rise of Gen AI and GEO (Generative Engine Optimization), I spent a fascinating 40 minutes with Steve Earl, Partner of corporate and public affairs...
by Sam | Sep 23, 2025 | Video
This video details how Mypinpad’s CEO Barry Levett sees Thought Leadership content within the context of market leadership positioning, brand building and Generative Engine Optimization (GEO)
by Sam | Aug 27, 2025 | Video
I talked to fellow B2B PR Tech ‘veteran’ Sarah Lafferty, Co-founder of Round Earth Consulting, about why and how Customer Advocacy is gaining ground in the content marketing mix in a rapidly evolving Gen AI age.
by Sam | Jul 31, 2025 | Video
This video gives top tips for physical security, cyber security and fire safety vendors, consultants, service providers and others looking to win in one of the 29 award categories of these awards this year. There are also more generic tips for tech firms entering all...
by Sam | Jul 31, 2025 | Video
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