Of late, some vendor companies have gone down the line of taking their PR and marketing operations in-house and doing away with an appointed PR agency. Sometimes this approach works, but in my experience more often than not it doesn’t. It’s often the case that you begin to witness a complete cessation of PR content. There’s an old adage that will always stand true: ‘If you don’t tell us, we’re not in a position to inform the readers.’ “

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Avoid ‘blanket’ distribution of feature articles. Write for our specific needs, says Brian Sims in Part 3 of my series of posts on Serving the Media Better

“The best journalists are the ones that are not just excellent writers, but also hugely passionate about the topic they’re writing about.” Media Relations remains a core skill for PR agencies and it is still in hot demand. I decided to have a long chat...