Building a consistent brand profile through expert content
Sector: Security PR, Technology PR
The challenge: Ensure consistency of brand message across a range of content for owned, bought and organic media.
What we did: Agility PR recommended and delivered a content marketing strategy combining thought leadership articles, customer stories and corporate “news updates” together with regional corporate PR.
The result: Over a four year period, we promoted an average of five customer stories to the media annually, and edited them for publication on NW Security’s website, plus 15 thought leadership and corporate PR profile pieces.