To be perceived as experts in very specific fields your B2B PR needs to talk the same language as your audience, and illustrate your engagement and thought leadership through knowledge of sector-specific concerns, issues or threats.

The more focused you are on a vertical market and the more specialist that market is, the more critical this need becomes.

Agility PR is a PR agency specialising in financial PR, automotive PR, insurance PR, and wider financial services PR. In the IT sector, we deliver technology PR for a number of vendors and systems integrators who need to develop a strategy on deeper engagement with their specific markets.

Find out how we have worked with market leader in pensions software, Dunstan Thomas, to grow and maintain their thought leadership position.