by Josephine Carnell-Phipps | Aug 3, 2020 | Latest Content, PR Insights
Top 10 Biggest Mistakes in building Insights-based Marketing Campaigns When you are taking your marketing content up a level by infusing it with strong opinion and insights, as well as rock solid evidence of technical or market expertise, there’s a lot that can go...
by Josephine Carnell-Phipps | Jul 6, 2020 | Latest Content, PR Insights
6 Factors for Successful Selection of a Marketing or Tech PR Agency As the two worlds of Traditional PR and Media Relations increasingly collide and collaborate with Digital PR and Social Media Marketing activity, there remains one discernible truth: “Engaging content...
by Josephine Carnell-Phipps | Jun 19, 2020 | Latest Content, PR Insights
4 ways to improve engagement with marketing & PR content Introduction You’ve begun firing up your marketing engines as we come out of ‘hard Lockdown’ and at least some of your staff are heading back to the office. The sales and marketing planning session is...
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