by Josephine Carnell-Phipps | Dec 11, 2020 | Latest Content, PR Insights
Agility PR’s founding client invented the world’s first network camera in 1996; became the industry leader in the IP Surveillance Market it created and was purchased by Canon Inc. in early 2015 for $2.8bn. Today it has annual sales in excess of £1bn and employs more...
by Josephine Carnell-Phipps | Oct 29, 2020 | Latest Content, PR Insights
Part 2: Taken from the second half of Miles Clayton’ interview with a Tech Entrepreneur and CEO of a Successful Tech Firm and most longstanding client of Agility PR In Part 2 of the two part blog series based on my interview with the CEO of a highly successful UK tech...
by Josephine Carnell-Phipps | Oct 25, 2020 | Latest Content, PR Insights
Part I: A Successful CEO’s thoughts on the importance of Thought Leadership Marketing for longer term success Why one of Agility PR’s favourite and longest standing clients maintained its investment in thought leadership campaigning over more than 20 years Time often...
by Josephine Carnell-Phipps | Sep 21, 2020 | Latest Content, PR Insights
Swimming Against the Tide: What Happens When You Maintain Your Marketing Focus Through A Downturn? Why you should Maintain Your Marketing Spend through the current Downturn and how to make every pound count. A recent survey of investment advisers serving High Net...
by Josephine Carnell-Phipps | Aug 3, 2020 | Latest Content, PR Insights
Top 10 Biggest Mistakes in building Insights-based Marketing Campaigns When you are taking your marketing content up a level by infusing it with strong opinion and insights, as well as rock solid evidence of technical or market expertise, there’s a lot that can go...
by Josephine Carnell-Phipps | Jul 6, 2020 | Latest Content, PR Insights
6 Factors for Successful Selection of a Marketing or Tech PR Agency As the two worlds of Traditional PR and Media Relations increasingly collide and collaborate with Digital PR and Social Media Marketing activity, there remains one discernible truth: “Engaging content...
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