by Josephine Carnell-Phipps | Aug 25, 2021 | Latest Content
Sign up here for my next live webinar on Customer Outcome Driven Thinking and what it means for the way you need to communicate to the outside world. Customer Outcome Driven Thinking… …and what it means for the way businesses need to start...
by Josephine Carnell-Phipps | Jul 1, 2021 | Latest Content
Part 2 of 8: This is the second blog post of this series of 8, focussing on ever-present topics impacting the technology world. What can we learn from the likes of Amazon, Netflix or Caterpillar about the power of personalising services for customers? Many successful...
by Josephine Carnell-Phipps | Jun 24, 2021 | Latest Content
Part 1 of 8: This is the first blog post of this series of 8, focussing on ever-present topics impacting the technology world. The Servitization Journey To understand servitization it is worth absorbing some of the thinking which is encapsulated in a now renowned book...
by Josephine Carnell-Phipps | Mar 18, 2021 | Latest Content, PR Insights
Part 4 of 4: This is the last blog post of this series of 4, based on my latest interview of one of my longest standing clients. I’ve been working with Paul Smith since 2008 when his business, eTag, was still in start-up mode. My agency Agility PR supported his growth...
by Josephine Carnell-Phipps | Mar 8, 2021 | Latest Content, PR Insights
Part 3 of 4: Why an entrepreneurial innovator chose to stimulate demand for his car dealership key management solution with sustained PR & thought leadership, years before he began advertising. And how the strategy reaped dividends for his business. This is the...
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