“Of late, some vendor companies have gone down the line of taking their PR and marketing operations in-house and doing away with an appointed PR agency. Sometimes this approach works, but in my experience more often than not it doesn’t. It’s often the case that you begin to witness a complete cessation of PR content. There’s an old adage that will always stand true: ‘If you don’t tell us, we’re not in a position to inform the readers.’ “