Part 2 of 4: Why an entrepreneurial innovator chose to stimulate demand for his automotive market solution with sustained PR & thought leadership building, years before he began advertising. And how the strategy reaped dividends for his business through acquisition and well beyond.

by | Mar 1, 2021 | Latest Content, PR Insights

My agency Agility PR supported his business’s growth right through the Great Recession of 2009-2013 and out the other side. We were still there through eTag’s acquisition by ASSA Abloy in late 2014, when eTag became the software offering within the Traka...

Why Thought Leadership PR is the most cost effective way of building a new brand from scratch, from a tech entrepreneur that has built and sold his company in under 10 years

by | Feb 21, 2021 | Latest Content, PR Insights

Building Brand Awareness, Brand Authority & Educating the Market is most cost effectively done through great Thought Leadership Content & PR Why an entrepreneurial innovator chose to stimulate demand for his automotive market solution with strong PR &...